Privacy Policy :

The protection of your personal data when visiting our website is very important to us. We protect your privacy and your private information. We collect, process and use your personal data in accordance with the content of this privacy policy and the applicable data protection rules, in particular the General Data Protection Regulation, the ePrivacy Regulation, the Federal Data Protection Act and the Telemedia Act.

This privacy policy determines which personal data we collect, process and use about you. We therefore ask you to read the following information carefully.

§1. Information about the collection of personal data

(1) Below you'll find all the necessary information regarding the collection of personal data when using our website. Personal data is all data that is personally obtainable from you, eg. Name, address, e-mail addresses, user behavior.

(2) Responsible acc. Art. 4 para. 7 of the EU General Data Protection Regulation (GDPR) is IC Music and Apparel GmbH, Beyond The Black Shop, Deutscher Platz 4, 04103 Leipzig, Germany,btb.en@liveyourmusic.com (see our imprint). You can contact our data protection officer lawyer Michael Stefan at datenschutz@rechtsanwalt-stefan.de or under the mailing address lawyer Michael Stefan, Unter den Linden 15, 72762 Reutlingen, Germany with the subject "the data protection officer of IC Music and Apparel GmbH".

(3) When you contact us by e-mail or via a contact form, the information you provide (your e-mail address, your name and your telephone number, if applicable) will be stored by us to answer your questions. We delete the data that arises in this context after the storage is no longer required, or limit the processing if there are statutory retention requirements.

(4) If we rely on commissioned service providers for individual functions of our offer or if we wish to use your data for advertising purposes, we will inform you in detail below about the respective transactions. In doing so, we also name the specified criteria for the storage duration.

§2. Your rights

(1) You have the following rights with respect to the personal data concerning you:

1. Right to information,

2. Right to rectification or deletion,

3. Right to restriction of processing,

4. Right to object to the processing,

5. Right to Data Portability.

(2) You also have the right to complain to us about the processing of your personal data by us at a data protection supervisory authority.

§3. Collection of personal data when visiting our website

(1) In the merely informational use of the website, ie if you do not register or otherwise provide us with information, we will only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website and to ensure the stability and security (legal basis is Art. 6 (1) sentence 1 GDPR):

- IP address

- Date and time of the request

- Time zone difference to Greenwich Mean Time (GMT)

- Content of the requirement (concrete page)

- Access status / HTTP status code

- Each transmitted amount of data

- Website from which the request comes

- Browser

- Operating system and its interface

- Language and version of the browser software.

(2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive assigned to the browser you use and through which the body that sets the cookie (here by us), certain information flow. Cookies can not run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.

(3) Use of cookies:

(a) This website uses the following types of cookies, the scope and operation of which are explained below:

- Transient cookies (see b)

- Persistent cookies (c).

(b) Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.

(c) Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

(d) You can configure your browser setting according to your wishes and for example decline the acceptance of third-party cookies or all cookies. We point out that you may not be able to use all functions of this website.

(e) We use cookies to identify you for follow-up visits if you have an account with us. Otherwise you would have to log in again for each visit.

(f) Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend that you regularly delete your cookies and the browser history manually.

§4. More features and offers from our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do so, you will generally need to provide other personal information that we use to provide the service and for which the aforementioned data-processing principles apply.

(2) In part, we use to process your data from external service providers. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly inspected.

(3) Furthermore, we may disclose your personal data to third parties, if actions such as participations, competitions, contracts or similar services are offered by us together with partners. For more information, please refer to your personal data or below in the description of the offer.

(4) Insofar as our service providers or partners are based in a country outside the European Economic Area (EEA), we inform you about the consequences of this circumstance in the description of the offer.

§5. Opposition or revocations against the processing of your data

(1) If you have given your consent to the processing of your data, you can revoke them at any time. Such revocation affects the admissibility of the processing of your personal data after you have given it to us.

(2) Insofar as we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case if, in particular, the processing is not required to fulfill a contract with you, which we describe in the following description of the functions. In the event of such a disagreement, we ask you to explain the reasons why we should not process your personal data as we have done. In the case of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or show you our compelling legitimate reasons for continuing the processing.

(3) Of course, you may object to the processing of your personal data for the purpose of advertising and data analysis at any time. About your advertising contradiction you can inform us under the following contact information: IC Music and Apparel GmbH, Beyond The Black Merchandise, Deutscher Platz 4, 04103 Leipzig, Germany, btb.en@liveyourmusic.com , Phone: +49 341 60 82 32 15

§6. Use of our webshop

(1) If you want to order in our webshop, it is necessary for the conclusion of the contract, that you provide your personal data, which we need for the processing of your order. Mandatory information necessary for the execution of the contracts is marked separately, further details are voluntary. We process the data provided by you to process your order. For this we can pass on your payment data to our house bank. The legal basis for this is Art. 6 para. 1 sentence 1 lit. b GDPR.

(2) Optional: You can voluntarily create a customer account, through which we can save your data for later purchases. If you create an account under "My Account", the data you provide will be revocably stored. You can delete all other data, including your user account, by sending an e-mail to hlr.en@liveyourmusic.com or to the contact details stated in the imprint.

(3) In addition, we may process the data you provide to inform you about other interesting products from our portfolio or to send you e-mails with technical information.

(4) Due to commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. However, after two years we are restricting processing, ie. H. Your data will only be used to comply with legal obligations.

(5) In order to prevent unauthorized access by third parties to your personal data, in particular financial data, the order process is encrypted using TLS technology.

§7. Newsletter

(1) With your consent, you can subscribe to our newsletter, in which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

(2) To register for our newsletter, we use the so-called double opt-in procedure. This means that after your registration we send you an e-mail to the given e-mail address, in which we ask you for confirmation that you wish the newsletter to be sent. If you do not confirm your registration within 24 hours your information will be blocked and automatically deleted after one month. In addition, we will store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) The only requirement for sending the newsletter is your e-mail address. The specification of additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR.

(4) If you buy goods from us or use services, we will send you in the future information e-mails for similar goods or services. You can demand at any time not to receive any such information e-mails from us. Please contact us via e-mail to hlr.en@liveyourmusic.com or to the contact details given in the imprint or click on the link at the end of the information e-mails. You will incur no other than the transmission costs according to the basic rates.

(5) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can cancel the cancellation by clicking on the link provided in each newsletter e-mail, via your customer account by e-mail to hlr.en@liveyourmusic.com or by a message to the contact details given in the imprint.

§8. Use of Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is enabled on this website, Google will truncate your IP address beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

(2) The IP address transmitted by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google.

(3) You can prevent the storage of cookies by setting your browser software accordingly; However, we point out that in this case, you may not be able to use all the features of this website in full. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the browser plug-in available under the following link. in download and install: http://tools.google.com/dlpage/gaoptout?hl=en.

(4) This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are processed shortened, a person-relatedness can be excluded. As far as the data collected about you a personal reference, this is therefore immediately excluded and the personal data deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. With the statistics we can improve our offers and make it more interesting for you as a user. For the exceptional cases in which personal Information is transferred to the US, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR.

(6) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Use: http://www.google.com/analytics/terms/en.html, Privacy Policy: http://www.google.com/intl/de/analytics/learn/privacy.html, and the Privacy Policy: http://www.google.com/intl/en/policies/privacy

§9. Integration of YouTube-Videos

(1) We have included YouTube videos in our online offering, which are stored on http://www.YouTube.com and are directly playable from our website. These are all incorporated in the "extended privacy mode", which means that you do not transfer any information about you as a user to YouTube if you are not playing the videos. Only when you play the videos, the data referred to in paragraph 2 will be transmitted. We have no influence on this data transfer.

(2) By visiting the website YouTube receives the information that you have accessed the corresponding sub-page of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not want the assignment with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and / or custom design of its website. Such an evaluation is carried out in particular (even for non-logged-in users) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the formation of these user profiles, whereby you have to direct yourself to YouTube.

(3) For more information on the purpose and scope of your data collection and processing through YouTube, please read the privacy policy. There you will also get more information about your rights and settings options for the protection of your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal information in the United States and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

§10. Integration of Google Maps

(1) On this website we use the offer of Google Maps. This allows us to show you interactive maps directly on the website, allowing you to conveniently use the map feature.

(2) By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This is done regardless of whether Google provides an account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not want to associate with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and / or custom design of its website. Such an evaluation is carried out in particular (even for non-logged-in users) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the formation of these user profiles, whereby you must direct yourself to the exercise of this to Google.

(3) For further information on the purpose and extent of the data collection and its processing by the plug-in provider, please refer to the privacy statements of the provider. There you can also get more information about your rights and settings options for protecting your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal information in the United States and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

§11. Integration of Google AdSense

(1) This website uses the online advertising service Google AdSense, which allows you to see advertising tailored to your interests. We are interested in showing you advertisements that may be of interest to you in order to make our website more interesting to you. For this purpose, statistical information about you, which are processed by our advertising partners, is collected. These ads can be seen by the "Google ads" reference in the ad.

(2) By visiting our website, Google receives the information that you have accessed our website. Google uses a web beacon to set a cookie on your computer. The data mentioned in § 3 of this declaration will be transmitted. We have no influence on the collected data, nor are we aware of the full extent of the data collection and the duration of storage. Your data will be transmitted to the USA and evaluated there. If you are logged in with your Google account, your data can be directly assigned to it. If you do not want to be associated with your Google profile, you need to log out. It is possible that these data may be shared with Google's contractors to third parties and government agencies. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. This site does not serve third-party ads through Google AdSense.

(3) You can prevent the installation of Google AdSense cookies in various ways:

(a) by setting your browser software accordingly, in particular, the suppression of third party cookies will prevent you from receiving any third party advertisements;

(b) by disabling interest-based ads on Google through the link http://www.google.com/ads/preferences, which will be deleted if you delete your cookies;

(c) by deactivating the interest-based advertisements of the providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, which will be deleted when you delete your cookies;

(d) by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the features of this offer in full.

(4) For more information on the purpose and scope of the data collection and processing, and for more information about your rights and privacy preferences, please contact: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Privacy Policy for Advertising: http://www.google.com/intl/en/policies/technologies/ads. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

§12. Integration of Google Adwords Conversion

(1) We use the offer of Google Adwords, in order to draw attention to our attractive offers with the help of means of advertisement (so-called Google Adwords) on external web pages. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs.

(2) These advertising materials are supplied by Google via so-called "ad servers". To do this, we use ad server cookies, which measure certain performance metrics such as ads or user clicks. If you reach our website via a Google ad, Google Adwords will save a cookie in your PC. These cookies usually lose their validity after 30 days and should not be used to identify you personally. This cookie will typically use the unique cookie ID, number of ad impressions per placement (Frequency), last impression (relevant to post-view conversions), and opt-out information (mark that the user does not) as analysis values more would like to be addressed) saved.

(3) These cookies allow Google to recognize your Internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Cookies can not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We receive only statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we can not identify the users on the basis of this information.

(4) Due to the marketing tools used, your browser will automatically establish a direct connection to the Google server. We have no control over the extent and the further use of the data, which are raised by the employment of this tool by Google and inform you therefore according to our knowledge level: By the incorporation of AdWords conversion Google receives the information that you the appropriate part of our Internet appearance or clicked on an ad from us. If you are registered with a service provided by Google, Google may assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

(5) You can prevent participation in this tracking process in several ways:

(a) by setting your browser software accordingly, in particular, the suppression of third party cookies will prevent you from receiving any third party advertisements;

(b) by disabling the cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.com/settings/ads Setting will be deleted if you delete your cookies;

(6) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. You can find more information about privacy at Google here: http://www.google.com/intl/en/policies/privacy and https://services.google.com/sitestats.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.

§13. Remarketing

In addition to Adwords Conversion, we use the Google Remarketing application. This is a process with which we would like to address you again. Through this application, you can see our ads after visiting our website during your further internet use. This is done by means of cookies stored in your browser, through which your usage behavior when visiting various websites is recorded and evaluated by Google. This is how Google determines your previous visit to our website. A combination of the data collected during the remarketing with your personal data, which may be stored by Google, does not occur according to Google statements. In particular, according to Google, pseudonymisation is used in remarketing.

§14. Facebook Custom Audiences

(1) The website also uses the remarketing feature "Custom Audiences" of Facebook Inc. ("Facebook"). This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our website more interesting to you.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and the further use of the data, which are raised by the employment of this tool by Facebook and inform you therefore according to our knowledge level: By the integration of Facebook Custom Audiences, Facebook receives the information that you visited the appropriate website of our web presence, or clicked on an ad from us. If you are registered with a service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or you have not logged in, there is a possibility that the provider gets your IP address and other identification features in experience and saves.

(3) The deactivation of the function "Facebook Custom Audiences" is available for logged in users at https://www.facebook.com/settings/?tab=ads#_.

(4) The legal basis for processing your data is Art. 6 para. 1 sentence 1 lit. f GDPR. For more information about data processing through Facebook, please visit https://www.facebook.com/about/privacy.

§15. A/B-Testing

(1) This website continues to conduct user behavior analysis through A/B testing. We can show you our websites with slightly varied content, depending on a profile assignment. So we can analyze our offer, regularly improve it and make it more interesting for you as a user. The legal basis for A/B testing is Art. 6 para. 1 sentence 1 lit. f GDPR.

(2) For this evaluation, cookies (more detailed in § 3) are stored on your computer. The information stored in this way is stored by the responsible person exclusively on his server in the USA. You can prevent the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we point out that you may not be able to use our website in full. Preventing the storage of cookies is possible by setting in your browser.

(3) Prior to carrying out the analysis, the IP addresses are processed in shortened form, so that a direct relationship between persons can not be excluded. The IP address transmitted by your browser will not be merged with other data collected by us.

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Privacy Policy